Haitian Creatives have worked tirelessly behind the scenes, effecting positive change in the world around them, often without receiving the recognition they deserve. Meet Nya Etienne, a rising star in the inaugural #BlackandUnlimited Digital Development Program, brought to you by Hoorae, founded by Issa Rae and Walmart. Let's dive into her story and discover how she taps into creativity to make a real impact.
The Why, Behind the Passion for Storytelling
Nya Etienne's journey into creativity stems from a profound love for storytelling that has been ingrained in her since childhood. From creating YouTube videos as a preteen to embracing the Culture desk at her college newspaper, she always knew the power of her voice. However, feeling restricted by the boundaries of traditional journalism, Nya ventured into content creation where she could address topics often overlooked by mainstream media, paving the way to educate and empower underrepresented groups in the creative industry. This passion eventually led her to venture into the world of digital marketing with Résonner Media, enabling her to weave strategic storytelling into her work seamlessly.
"Stories should live beyond us, and be able to exist separately from us/our brand." - Nya Etienne
Reflecting on her experience with the #BlackandUnlimited Digital Development Program, Nya emphasizes how the initiative solidified her sense of belonging in the creative sphere. Working alongside powerful cultural brands and Black media pioneers nurtured her craft as a creator and prompted a deeper exploration of her overarching purpose in storytelling – serving both creatives and small business owners alike.
The True Meaning of Embracing Creativity
For Nya, creativity transcends traditional definitions. She views creatives as individuals driven by passion, infusing this zeal into all aspects of their lives, be it work, projects, or hobbies. In an ever-evolving landscape where creativity knows no boundaries, Nya advocates for exploring diverse avenues and veering away from confining oneself to predefined norms, allowing creativity to flourish limitlessly.
"Stay true to you, no matter which industries or workspaces you pivot into." - Nya Etienne
Nya's Haitian heritage plays a significant role in her creative journey, instilling in her a profound sense of purpose and resilience. Embracing the ethos of hard work and boundless determination passed down through generations, Nya harnesses this inherited clarity and confidence to propel her creativity forward, refusing to accept limitations along the way.
Pioneering storytelling as a cornerstone of her creative endeavors, Nya imparts valuable advice to aspiring creatives and brands. By delving into the long-term impact they seek to make, defining their 'why,' and understanding their target audience, storytellers can weave narratives that transcend time and space, leaving a lasting legacy that extends beyond their personal realms.
Stay Connected with Nya Etienne
Feeling inspired by Nya's journey and looking to stay connected? Here's how you can reach out:
Social: Follow Nya Etienne on Instagram (@nyaetienne) and TikTok (@nya.etienne) for a glimpse into her creative world.
Website: Explore Nya's work at resonnermedia.com.
Business: Connect with Résonner Media on Instagram (@resonner.media) to witness the power of strategic storytelling in action.
Share Your Creative Spark!
Have Nya's story ignited your creative flame? We'd love to hear from you! Share with us how you tap into creativity and what inspires you to create in the comments.
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